Cyrid Media offers clients a wide variety of specialized services.
Media Planning
Our first step is media planning, where we meet with our client to determine their target audience, markets, marketing objectives, and budget in order to establish the best media vehicles to accomplish their goals. We utilize various qualitative and quantitative research tools designed to aid in analysis and development of our plan. We present our client with a color coded media plan, highlighting all media advertising used.
Media Buying
Once we have developed a profile of our target audience, and appropriate markets, we are ready to begin the negotiation and buying process. We use current Arbitron and Nielsen data to aid in determining appropriate stations and programs. We utilize the industry leading, Strata media buying software. These tools aid in establishing appropriate and competitive pricing in a given market, so we can provide the best value to our clients. It is also our way of continuously monitoring our buys from inception through implementation and beyond.
Media Posting
We continue to monitor our buys even after the schedule has ended. Our media software affords us the capability of running television post buys analyses electronically to confirm the media outlet has delivered on what was purchased. If a media outlet underperforms, they are required to run an under delivery schedule as soon as possible. These terms are established with the media vendors upfront. It provides additional value to our client’s media schedules.
Media Invoicing and Reconciliation
The final service in the buying process is our approach to invoice reconciliation and payment. We handle all billing and payment on behalf of our client. By doing so, the client is presented with one itemized monthly invoice, and only has to pay us with one check. Additionally, we will provide an updated advertising spending report each month to help clients track their expenditures.
Media Production
Cyrid Media has the unique capability of having our own in-house audio/visual production and post production facility. Our production services save our clients’ money, by eliminating a third party production house. It allows us to respond quickly to a client’s changing needs, especially when market conditions quickly change.
Our production services include, television and radio script writing; on location and in-studio production and editing; on-camera and voice over talent; as well as industrial training video production and streaming video.
Print/Interactive Design
We offer our clients print design services in addition to media buying and production. These services include corporate identity, product and corporate branding, brochures, direct mail, inserts and billboards. We also offer internet and interactive design services such as E-newsletters, E-postcards, E-Invitations, along with website and banner advertising design.
Pay Per Click and Web Banner
As part of our web advertising, we have the ability to execute “pay per click” campaigns, which places the client’s text ad in desirable locations on search engine websites. We also run banner advertising on appropriate websites to coincide with a client’s ad campaign and target demo by placing either a static or animated banner on the website’s highly trafficked pages.